YAMAHA stunt rider Dave Coats and Isle of Man TT professional John McGuinness are helping Northumbria Police and Road Respect to help keep riders safe on the region's roads this biking season.
Shocking figures reveal 17 per cent of motorcyclists are killed or seriously injured on our roads and the two motorcycling pros together with police are helping educate riders on how to enjoy riding safely.
They provided videos to promote a regional road safety campaign, as part of Global Road Safety Week, and motorbike garages, Ian Bell Yamaha Bedlington and Vertu BMW Boldon, loaned bikes for the filming.
Road Safety Sergeant Jane Munro believes that road safety is an indefinite campaign and no one should become complacent on our roads.
Sgt Munro said: "We are so grateful to John and Dave for their support as it gives a strong message that rider safety is paramount.
"The police can share these messages of course but I think when it comes from such respected icons in the biking community it resonates more with the people we are trying to get the messages out to.
"This isn't just about a two-week campaign for us. Road safety is an all year round message that we would like to get across to all riders and will continues to do so throughout the year.
"We want to ensure that all riders are educated on how to ride safely. It is a frightening statistic that 69 percent of motorcycle collisions are caused by lack of experience.
"It is also really important to carry out the correct maintenance of your vehicle and ensure appropriate safety gear is worn.
"We live in a beautiful part of the country with many areas attracting motorcyclists due to the sweeping roads and scenic views along the way.
"We want people to enjoy the ride and ride safe but to be able to recognise some of the dangers that they may come across when out on their motorbikes wherever they ride in order to reduce the number of injuries and deaths on the road.
"This is also a message to other road users to be vigilant around motorcyclists on our roads and to look once, look twice and think bike."
The force's motor patrols teams have been working together with Road Respect, part of the Northumbria Safer Roads Initiative (NSRI), to help promote road safety across the biking community and help reduce the number of collisions on the regions roads.
The initiative comes as part of Global Road Safety Week, an initiative to raise awareness and help keep road users safe.
Check out the video here
For more information about road safety follow @NPRoadSafety on Twitter or search Road Respect online.
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