AN on-demand bus service that allows users to choose when and where they travel will be piloted in the Ripon, Bedale and Masham areas this summer.

From July 1, YorBus will be run by North Yorkshire County Council and will allow users to book via a dedicated app, which will be available to download from June 28.

It allows passengers to book a ride on-demand, anywhere within the operating area.

Once a desired pickup and drop-off location has been selected, riders will be directed to a nearby bus stop for quick and efficient pooled rides that reduce detours and also carbon emissions.

County Councillor Don MacKenzie, said: “The YorBus project is intended to provide transport to help people to travel to work, to go shopping, to attend medical appointments and to access other services, which they need.

"We hope it will offer a viable and affordable alternative to the private motor car.

“The flexibility of the scheme also means that a high proportion of seats on buses will be occupied on every journey, which will lead to better value for money and greater environmental benefits too.”

The service will run from 6.55am to 6pm on weekdays and 9am to 6pm on Saturdays. There is a £1.20 flat fare for adults and 65p for children aged five to 17.

Under fives go free.

For further information on the YorBus service, visit northyorks.gov.uk/YorBus

To promote the launch of YorBus, North Yorkshire County Council are running roadshows to speak to residents about the service, stopping off at the following locations:

• Tuesday 22nd June 09:30-11:30: Bedale

• Wednesday 23rd June 09:30-11:30: Masham

• Thursday 24th June 09:30-11:30: Ripon

• Thursday 24th June 13:00-14:00: Grewelthorpe

• Thursday 24th June 14:30-15:30: Kirkby Malzeard

• Friday 25th June 09:30-11:30: Lightwater Valley

• Friday 25th June 13:30-15:30: Fountains Abbey