COUNTY Durham needs to attract more discoverers, traditionalists and cosmopolitans.

That is the conclusion of the County Durham Tourism Partnership's end-of-year report.

The three are types of tourist the partnership says the county needs more visits from if its tourism economy is to grow.

Durham also struggles to bring in habituals, followers, high streets and style hounds. On the other hand, it does well for functionals.

Research company Arkenford surveyed almost 2,500 visitors over a full year for the report, resulting in the most comprehensive picture of the county's tourists to date.

The County Durham Tourism Partnership will use the report to discuss what visitors might come to the county in future and how people can appeal to them.

It will hold consultations and workshops with businesses and other agencies early in the new year.

Kate James, events co-ordinator for Durham City Vision, said: "This research has been really useful for us - we were already in the process of developing a programme of events targeted towards cosmopolitans, discoverers and traditionals before we saw the results, but now we are even more confident in our plans, and have an even better evidence base to enable us to secure sponsorship.

"It's really important that all the Durham organisations are singing from the same hymn sheet to target the same visitors in a joined-up way."

Ruth Robson, head of marketing and development at The Bowes Museum, in Barnard Castle, said: "This countywide research, carried out for the first time ever, will be incredibly useful as we look at its findings alongside our own research."

Which tourist type are you?

* Functional: Self-reliant and price-driven. They tend to stay with friends or relatives, or in lowcost accommodation such as caravans. They tend to bring their own sandwiches and are generally older than 45.

* Traditional: Also older - with many above 55 - they have traditional values and are interested in history.

* Cosmopolitan: Strong, active and confident. They spend more money, enjoy dining and activities. They are interested in culture and seek new challenges.

* Discoverer: Interested in new experiences, keen on history, nature and educational experiences. They want value for money but are also drawn to luxury breaks.