A THIRSK dry dog food firm has solidified its position at the top of the industry - just over a decade after it was founded.
Only 12-years after being launched in the UK, Harringtons has become the number brand by value in dry dog food in supermarkets, according to industry figures.
The brand is owned by Inspired Pet Nutrition which is based at Dalton Airfield and is the UK’s largest independent producer of dry pet food.
Since taking the top spot from Bakers, Harringtons has now continued to solidify its position as the sector leader with a 25 per cent market share, according to latest figures from IRI Supermarkets.
IPN marketing director Chris Wragg, said: “To reach the number one spot having only been launched in 2008 is a tremendous achievement.
"Harringtons’ positioning as an affordable premium food, bringing all the previously expensive and inaccessible benefits of natural and wholesome nutrition to the mainstream, has clearly resonated with pet owners."
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