NEW road signs have been installed in a County Durham town to celebrate the landmark achievement of becoming a WorldHost Destination.
The signs welcome visitors into Bishop Auckland, which was given the prestigious award after following a training initiative delivered by The Auckland Project and Durham County Council.
WorldHost aims to raise excellence in customer service and is used for world stage events including the London 2012 Olympic and Paralympic Games.
Nigel Bryson, chair of Bishop Auckland Town Team, said: “Achieving WorldHost Recognised Destination status means that Bishop Auckland is internationally recognised as a great place to visit. Making this clear on the main signs helps promote our town and supports the regeneration efforts the Town Team are making, along with many other organisations.”
The signs were funded by Cllr Joy Allen, Cllr John Lethbridge and Cllr Tucker, who pooled their Bishop Auckland and Shildon Area Action Partnership Neighbourhood Budgets.
Cllr Joy Allen said: “It was a real coup for the County to secure the first WorldHost destination accolade in the region, and these new road signs highlight this tremendous achievement. I hope that other towns and villages now want to emulate Bishop Auckland’s success."
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