CHARACTERS from a classic 70s television show will feature in a national advertising campaign.

Mr Benn and the shopkeeper will star in an advert by York-based business The Insurance Emporium, due to be shown over a thousand times on UK screens.

In the advert, Mr Benn sets off on adventure when, as if by magic, the shopkeeper appears to make sure all the things Mr Benn cares about are insured.

Viewers also get to meet Mr Benn’s new four-legged friend, Eddie the dog, who has been added to the cast.

Francis Martin, chief executive officer at The Insurance Emporium, said: “Mr Benn is a much-loved character, with a loyal following, so we were delighted that we’ve been able to create a new adventure for people to share in.”