THE North-East has the highest rate for alcohol-related deaths in the country.

Figures released by Public Health England and the Office of National Statistics show the rate of alcohol-related deaths in the North-East for both men and women are higher than any other region in England.

In 2015, there were a total of 1,424 alcohol-related deaths in the North-East, 22 per cent higher than the national average.

North-East Alcohol campaigners Balance called on the Government to introduce measures in next month’s Budget to address the problem.

Director Colin Shevills said the figures were “clearly worrying”.

He said: “We know that often the poorest people in society are amongst the worst affected by alcohol-related harms and the North-East suffers more than some of the more affluent parts of the country.

“The Government should use the upcoming Budget to raise the alcohol duty on very cheap, strong cider.”

Mr Shevills added: “Brands such as Frosty Jack’s are often consumed by young people and dependent drinkers, yet they attract the lowest duty per unit of any alcohol product.

“We also need a minimum unit price for alcohol, which wouldn’t affect pub prices, but would ensure drinks aren’t sold at pocket money prices.”