Until now, sweat control technology has been the domain of sports wear. But a new range of shirts has been launched that can prevent unsightly patches.
THEY’RE unsightly and not even the fittest of men can avoid underarm sweat patches at some point or other. And they’re especially noticable on dark coloured formal shirts.
For men who suffer in over-heated offices or have to hurry from meeting to meeting, help is at hand because Marks & Spencer have come up with a solution for those embarrassing circles.
The company will be launching a range of sweat-free shirts for men, the first of their kind on the high street. The Dry Extreme shirt uses Smartweave technology to avoid sweat patches, keeping men dry and smart all day. The shirt has been designed to avoid sweat patches forming by drawing perspiration away from the ski, into the inner fabric and dispersing it as vapour. The outer fibres of the shirt reflect moisture and prevent discolouration.
The Dry Extreme shirt has been developed in response to customer feedback.
“Sweat patches can be an embarrassing problem for men, especially when they are faced with stressful situations and looking sharp through the summer months. Our Dry Extreme shirts provide the perfect solution, giving the wearer a formal shirt with the hidden benefit of keeping them smart and dry. We think they will be a great success with our customers,” says Mark Yates, M&S technical manager.
Priced at £39.50, the range consists of four styles – plain white and blue, striped navy/white and striped sky/white.
• marksandspencer.com
A mac for all seasons
ALL eyes might be on Kate Middleton’s impending wedding dress but, while we wait patiently for April 29, her choice of outerwear is keeping us fashionably entertained.
One of the future princess’s most recent royal visit ensembles, a £650 Burberry trench coat, sold out within a day due to copycat demand – dubbed the ‘Middleton effect’.
Worn accessorised with her trademark black boots, she deemed her coat stylish enough to be worn solo – buttoned right through without so much as a glimpse of her outfit underneath.
Until it’s warm enough to go without a jacket in high summer, your spring cover-up is just as important as your winter coat in being the first thing that anyone sees. And without the need for insulation, spring jackets offer even more room for experimentation with on-trend silhouettes and dramatic shades.
This season has seen an influx of rainbow bright macs and bold print trenches on the high street and will make choosing your outfits even easier in the mornings.
With jackets this good, make like Kate and let your outerwear do all the talking.
Fashion flash
IT’S been shelved for more than two decades, but Chelsea Girl is due to hit shop floors again. The iconic label is being brought back by River Island – the retailer of the original name before it rebranded in the late Eighties. A temporary ‘pop-up’ Chelsea Girl shop will launch in Selfridges, while a new Chelsea Girl range of vintage-inspired pieces will be available in selected stores and online from the end of March, priced from £12 (riverisland.com).
Anti-Wrinkle Bra
BANISH wrinkly decolletage while you snooze with the new Anti- Wrinkle Bra. The product from La Decollette combines a cream containing active ingredients along with a supportive night bra which work together for a wrinkle-free chest. The Le Decollette Anti- Wrinkle Bra launches exclusively online at Selfridges.com. Prices start from £35 for the cream, £45 for the bra, with the set costing £70.
Wedding Exhibition
MOUNT Oswald Manor & Golf Course, near Durham, is holding an increasing number of weddings, so the venue has decided to hold its first ever wedding exhibition on Tuesday, April 5, from 4pm to 7pm. Professionals such as photographers, dress and cake designers will be on hand to offer their advice and services.
“It is really exciting for me to finally organise our own exhibition to show people what we can offer as a wedding venue,” says wedding coordinator Mark Maloney. “We have put together a special package and there will also be discounts available on the evening.” The event is free.
• Mount Oswald Manor & Golf Course, South Road, Durham, DH1 3TQ. Tel: 0191-386-7527. mountoswald.co.uk
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