THE eyesore of empty shops could become a thing of the past on the regions high streets thanks to a Tees Valley firm which is on the verge of winning a major European contract.

Advertising entrepreneur Steve Hale swapped London for Middlesbrough to launch Shuttermedia, a business that converts shop shutters into eye-catching billboards. With the backing of UK Steel Enterprise (UKSE) Liverpool-born Mr Hale, has rapidly established a market for the 3D vandal-proof graphics that don't fade.

He is close to agreeing a deal with a London company interested in using the innovative designs to brighten-up thousands of shop fronts across Europe. The contract could lead to an additional 20 staff joining the three-strong Shuttermedia team. Mr Hale has also begun talks over a potential deal to supply shops in and around the London 2012 Olympic site, and is also eyeing projects in Gibraltar and Japan.

The company is already working with the Virgin Media Group, Middlesbrough Council, retailers and architects and has taken on Teesside University graduate David Boyes.

Shuttermedia has installed its first 3D shutters, illustrating shop interiors, in the Viewley Centre, Hemlington, Midlesbrough. The project, being handled by We Do Marketing on behalf of Middlesbrough Council, aims to re-vitalise the Centre for local people and shoppers.

"Our first few months have been really hectic and we had to hit the ground running to meet the immediate demand," said Mr Hale who was convinced to launch the business in the North-East by his Saltburn-born wife, Sarah.

"Advertising budgets can be the first to suffer in difficult times so I looked for a business idea that would help companies reduce their marketing costs.

"Using roller shutters, which are actually in place over shop windows for around 40 per cent of the time, either during closing hours or when the shop is vacant, seemed an ideal answer. They provide advertising space at no extra cost and our designs keep high streets with vacant premises looking busy and attractive.

"UK Steel Enterprise have been a massive help at a time when other sources of finance were closed to us."

Nick Johnson of UK Steel Enterprise, said: "Start-up and fledgling companies often find it difficult to access the small amount of finance they need and our Regeneration Fund is designed to help. We are delighted to have played a part in ensuring Shuttermedia started up in our region."