A NEW events company which is organising the biggest baby roadshow outside of London has seen such success ahead of the event it can already plan for 2011.

Ruby Red Events is organising the North-East Baby Roadshow in July, and has already secured 150 exhibitors.

The event has enabled Ruby Red Events – run by Suzanne Connor – to plan for two further roadshow events next year.

Ms Connor said: “It has been very gratifying that the idea of the roadshow has been so well received by the region’s baby and children industry.”

The event will be held at Newcastle Racecourse on July 10.