TELEVISION celebrity Denise Van Outen is to front a promotional campaign for a North-East shopping centre.

Van Outen will be the face of The Mall in Middlesbrough, fronting a campaign focusing on the centre’s entertainment retailers.

Van Outen will be sharing her entertainment preferences in a special interview on the centre’s website – themall.co.uk

David McNee, general manager of The Mall, said: “Denise has become a household name in Britain thanks to roles on shows such as The Big Breakfast and Any Dream Will Do.

“We are delighted that she is our ambassador as her approachable personality and natural talent is a perfect fit with The Mall and its customers.”