A TELEVISION technology company in the region has received an £850,000 cash injection.
Quick TV Limited, which is developing an interactive television platform, secured the funding through North-East venture capital firm NorthStar Equity Investors (NSEI).
The money will be used to advance Quick TV's technology, which once on the market will enable broadcasters to generate revenue by interaction with viewers without having to rely on premium rate texts and calls.
The Newcastle-based company, founded by entrepreneurs Tod Yeadon and Nick Bell, expects to market the product early next year.
NSEI has backed the business with £500,000 from its co-investment f und and helped attract a further £350,000 through the Business Investors Group.
NSEI investment manager Michelle Cooper said: "Quick TV has developed innovative technology that we're confident will appeal to the UK TV market.
"Its interactive platform is unique and will give broadcasters more flexibility to engage with viewers."
NSEI was launched in 2004 to help turn innovative technology businesses into commercial success stories.
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