A MARKETING, creative design and software solutions company has rebranded.

HPM Group, formerly Hillprint, has split into three divisions and won a number of contracts.

The company was established more than 100 years ago in Bishop Auckland, County Durham.

It now operates three businesses - HPM Shape, a marketing service offering branding and PR; HPM Colour, offering creative design and print expertise; and HPM Logic, developing web and software solutions.

Managing director Richard Mortimer said: "As a company, we worked with the RTC North Consultancy who recommended that we expand our service to our existing clients and to new customers.

"We were already offering a very good design service where it was needed, but we wanted to bring in more specialist expertise and to provide a truly integrated service too."

The company has appointed marketing expert Caroline Metcalfe to lead its HPM Shape division.

"Her experience is exactly what we needed to move the business forward," said Mr Mortimer.

"We know this is only the start of what is to be an extremely exciting period for HPM. We aim to continue to make a visible difference for our clients and to provide a strong presence in the region and beyond."