TO be tricked into paying the same amount for a product but receiving less than expected is, in my eyes, deception and theft. But that is what food manufacturers are doing by increasing prices and reducing the quantity of goods.

If you went to the pub, paid for a pint and were served a sherry glass full, you wouldn’t be too chuffed. If prices need to increase, so be it, but to make consumers victims of daylight robbery and deception is unacceptable.

I dare bet that since these reductions in portion size have been introduced these unscrupulous companies’ profit margins have spiralled stratospherically.

Fortunately, I don’t have a sweet tooth but, like most of us, I do use toilet rolls and the despicable news that there are now fewer sheets on a roll makes it even more imperative that one takes the Echo with them during one’s ablutions because the odd page may just come in handy (the already perused ones, of course).

John (6ft 2ins but now only 4ft 4ins) Cumberland, Rushyford