THE owner of a new adult shop in Darlington has vowed it will not be a "seedy sex shop".

Jez Grant and his business partner, Angie Moore, have opened Cherry Pie, in King Street, in a former schoolwear shop. The store sells costumes, lingerie, sex toys and novelty items for hen and stag nights.

Mr Grant said they opened the store after seeing many other similar shops around the country.

He said: "Me and my fiancee, Zena Simpson, did a lot of research, travelling around the country.

"It certainly opened our eyes.

"We want this to be open and fun, and not a seedy sex shop behind closed doors.

"We worked very closely with the council and police before we opened.

"We've had a very positive reaction from people around the town and we haven't had any negative comments."