THE creator of the Big Breakfast yesterday led a £110.7m management buyout of Chorion, which owns the rights to Noddy and the Mr Men (left).

Lord Waheed Alli is part of a quartet of managers who have teamed up with private equity house 3i to buy the London-based company for 425p a share.

Yesterday's deal is the most high-profile made by Lord Alli since he sold his Planet 24 production company, which was behind the Big Breakfast for Channel 4, to Carlton in 1998.

Chorion owns the rights to a host of characters created by author Enid Blyton, such as the Famous Five, and Agather Christie detectives Miss Marple and Poirot.