HUNDREDS of homes are being targeted in a clean-up operation which has rejuvenated a town.

The latest Operation Clean Sweep is hitting the Central Estate in Hartlepool, backed by Mayor Stuart Drummond.

Work, which started yesterday, will be concentrated in the north of the town until Friday.

The services will include recycling initiatives, dog micro-chipping, unwanted car amnesty and a bike identification scheme.

Emphasis is being placed on the environment, with households being encouraged to take advantage of a free bulky household waste collection service. Collections can be arranged by calling (01429) 523333.

Staff will also be taking to the streets to promote the council's kerbside blue box and blue bag recycling initiatives. To boost participation, people have a chance to win a £20 gift voucher.

A vehicle amnesty is planned so that residents can dispose of unwanted vehicles that they do not intend to tax. This is a free service that residents can take advantage of by calling the number above.

Another free service is dog micro-chipping, and this will be offered at Heronspool Community Centre on Thursday, from 11am to 2pm.

Other general cleansing and horticultural works, white lining and the replacement of missing street nameplates will be carried out during the week.

Operation Clean Sweep was launched by Mayor Stuart Drummond in December 2003.

Having targeted numerous estates, it involves the council working closely with other authorities to concentrate resources in a particular area, usually for a week at a time.