A North Yorkshire company has won the UK distribution rights for the latest toy craze to hit the US.
The Duck of York has negotiated exclusive rights to sell the Rubba Ducks range via its website.
Former civil servant and rock music fan Bill Tasselli set up the company to sell the ducks, with characters ranging from Ducktenstein - the Frankenstein duck - to a King Duck dressed in royal robes and a crown.
Mr Tasselli said: "This is the first time Rubba Ducks have been directly available in the UK and we know they will take off as a collectable craze to match the likes of Beanie Babies.
"In the USA and across mainland Europe, there is a huge following for Rubba Ducks."
To start with, 50 styles will be available with new styles introduced on a regular basis. A launch event is due to be held today at the Big Sheep Little Cow farm attraction in Bedale, North Yorkshire.
For more information visit www.theduckofyork.com
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