THREE North-East towns have been inadvertently moved almost 200 miles to the other side of the country by one of Britain's top supermarket chains.
Shoppers at Safeway stores in Darlington, Redcar and Berwick have been left chuckling at the error on a flyer promoting the company, which placed the towns in North Wales.
Beneath a display for special deals, a list of participating stores was broken down into regional areas for customers' ease.
But somehow the trio from the North-East appeared among the likes of Aberystwyth, Bangor, Newtown and Caernarfon.
The firm spotted the mistake too late to stop it going out on thousands of leaflets across the country, but have since reprinted the adverts.
A Safeway spokewoman said: "We apologise for any confusion."
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