SUNDERLAND manager Peter Reid will open the club's new store in Gateshead's MetroCentre today.
The store, which will be declared open at 2.30pm, will carry all the club's latest lines and merchandise.
Fans can also meet star players Kevin Philips, Michael Gray and Julio Arca.
Commercial director Grahame McDonnell said: "We are delighted to be relocating our MetroCentre store.
"The new shop is bigger and in a more central location with an exciting and modern design - plus large screen televisions which will show footage of the lads in action."
The shop can be found on the first floor of the Red Quadrant opposite Next.
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