Theatres in Newcastle are doing better business than those in many other parts of the country.
Figures released by the Theatrical Management Association show that attendances at two of the city's theatres are significantly higher than the average across the UK.
Nationally, theatres played to 58.4 per cent of capacity, while in Newcastle, the Theatre Royal averaged 65 per cent and Live Theatre scored 61.7 per cent.
Attracting more first-time theatregoers as well as families and young people is one of the reasons for the Theatre Royal success, said media and communications officer Greg Miller.
Mr Miller also attributed the higher-than-average figures to a particularly successful Royal Shakespeare Company season and last year's pantomime.
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