TRAVEL concern Team Lincoln has signed up advertising PR and design agency Robson Brown to implement its first TV advertising campaign.

Team Lincoln specialises in bargain holidays, mainly sold through Teletext and the Internet, which it services through 330 staff at offices in Newcastle, Peterlee, Middlesbrough and Leeds.

The company is making a significant investment in its key Internet brand, latedeals.com, and supporting it with a national advertising campaign.

Latedeals.com, as a Team Lincoln brand, is also backed by the Thomson Travel Group, and promises the cheapest late deals available.

The Internet site allows buyers to select a holiday on screen, but final booking is done by telephone with a Team Lincoln consultant.

Brian Adcock, client services director at Robson Brown, said: "This is a major account win for us. We have carefully selected our media to match the target audience and the advertising campaign is running on MTV, Kiss FM and in national newspapers and local radio. It is an exciting time for Team Lincoln to be joining us and we look forward to a long working relationship with them."

Steve Campion, managing director of Team Lincoln, said: "This is an exciting step for us, but also a very strategic one. Robson Brown's strategy, media and creative work, was exactly what we needed. We're taking the risk out of the Internet as much as possible, and their work supports this.