FASHION designer Jeff Banks was in the North-East to launch his new range of clothes.

Jeff & Co has been designed by the former Clothes Show presenter for Sainsbury's and includes women's and men's clothes and accessories at affordable prices. It was launched in several stores around the country earlier this year and has just been introduced at the Stockton Savacentre, which Sainsbury owns.

Several lucky customers were called up on stage for a complete makeover by Jeff and his team.

They also received the outfit of their choice from the collection.

Jeff said: "There's no reason why people should have to travel to Newcastle or Middlesbrough if they want to buy clothes when they can just pick them up at the supermarket.

"They're not cheaply made and there's a really good selection."

The Jeff & Co collection ranges from underwear and swimwear to men and women's tailoring and casual clothes.