INTERNET and media company Intermedia Solutions has been chosen to initiate a trial web-marketing project for an international car rental firm.
The aim is to improve recognition of Thrifty Car Rental's franchises, initially focusing on Darlington, Teesside and Heathrow.
Intermedia, based in Northumberland Street, Darlington, has developed a model Internet search system which has attracted the attention of several UK companies with promising results.
Darlington Thrifty Car Rental, in Morton Park Way, is part of a franchise company which operates in more than 60 countries through 1,200 outlets.
Intermedia's managing director, Peter Bulloch, said: "This is a very important opportunity for Intermedia.
"If the trial proves as successful as we hope, it could soon be extended across the UK, which will be good news for both Intermedia and Thrifty Car Rental."
Brenda Wilson, manager of the Darlington franchise, said: "Although it is early days, we are certainly pleased with the results so far - which is helping to highlight our commercial van hire, as well as the full range of hire cars available."
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