A VIRTUAL market place is the latest initiative unveiled by the National Farmers' Union (NFU) to put food suppliers in the region directly in contact with buyers.

NFU SourceDirect, which is expected to be operational by summer, will allow retailers and caterers to source produce from local farmers and growers through a new map-based website.

This will help meet the rising demands by consumers for food produced locally while enabling farmers to supply their produce direct to their customers.

The service is exclusive to NFU farmer and grower members and demand is expected to be high.

The map can be accessed through the website www.nfuonline.com and a registration fee will be required.

For more information about registering produce on the site, contact the NFU on (0207) 3317338.