WHO Wants To Be A Millionaire fraudster Charles Ingram flew by the seat of his pants as he cheated his way to TV's top prize.

Yesterday, a budget airline took advantage of his new-found notoriety to advertise its cheap flights from the North-East.

Easy Jet's advert for flights from Newcastle to Barcelona and Alicante features a picture of the crooked Major and his wife, Diana, with the caption Cheap Getaway? No major fraud required.

It is not known if the Ingrams gave permission for their famous faces to be used to endorse the airline.

The Ingrams made their name when they colluded with another contestant on the ITV game show to cheat their way to the £1m jackpot using a series of coded coughs.

It was only after the show was recorded that the fraud was uncovered and the Ingrams were later convicted after a lengthy trial.