LICENSEES at Jennings brewery pubs across the North-East and Cumbria are the first to take part in a new training course.
The family brewery, which runs pubs in County Durham, Northumberland and Cumbria, is sending 14 delegates on a licensing course, the first of its kind to be run by the British Institute of Innkeeping (Bii).
The course looks at marketing, financial controls, staff motivation, sales, customer service and business planning.
Licensees taking part from the North-East include Peter Kennedy, of the Pack Horse Inn, Tanfield Village, County Durham, and Terry and Margaret Ferguson, from the Harbour Inn, Seahouses, Northumberland.
Jennings, based in Cockermouth, Cumbria, brews, amongst others, Cumberland Ale and Sneck Lifter.
It has 120 pubs ranging from the Lake District to Lancashire, Cheshire, Yorkshire and the North-East.
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