NORTHUMBRIAN Water has standardised its corporate identity across all its operations with a new logo.

The new look follows the group's flotation on the stock market in September.

Northumbrian Water has operations in the North-East, Essex and Suffolk.A spokeswoman for the group said: "Northumbrian Water has refreshed its logo to standardise its corporate identity in both the North-East and Essex and Suffolk region where it operates.

"While the wording will change on each logo to represent the region, the background will remain the same.

"The logo combines the corporate identity of Northumbrian Water with the typeface of Essex and Suffolk Water.