Neon lights are helping a landmark building in Middlesbrough to stand out from the crowd.
Owners Marchday Group Plc has spent £20,000 to re-brand the North-East's tallest office building as part of a £4m investment programme.
Sara Williams, marketing manager for Centre North East said: "The building has come back to life in the last couple of years and is now a vibrant and lively business community.
"The lights are the final piece in the very large jigsaw that has been on-going for two years."
John Orchard, director of Marchday, said: "The first stage of the rebranding, the Rose Lighting Project, certainly helped to put Centre North East on the map.
"The addition of the new lights and signage will certainly give the building a highly visible presence right in the heart of Middlesbrough town centre."
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