TRAIN operator GNER has taken the wraps off the latest stage of its campaign to win the new East Coast Main Line franchise.

A series of Back Our Bid posters featuring the company's staff were unveiled simultaneously at stations along the route.

They include travel centre consultant Rachael Paxton, who unveiled her poster at York station.

GNER chief operating officer Jonathan Metcalfe said: "The posters highlight GNER's award-winning service to passengers. We've set new standards - now we want to go the extra mile and beat them. We're inviting passengers to 'back our bid' by e-mailing or texting messages."