THE London Stock Exchange yesterday laid down a £100,000 challenge to find the country's best investor in a "Stock-Idol" challenge.
Entrants from the North-East and Yorkshire will compete in a regional heat with a £5,000 prize on offer to the holder of the best-performing share portfolio.
The winner and nine other top performers from the region will go forward to the national final, with the chance to win a £40,000 prize.
The aim is to "demystify" the workings of the stock market - although investors will not benefit financially from the shares they pick.
LSE chief executive Clara Furse said: "It gives a real incentive for people all over the country to join in and show the City it doesn't have a monopoly on investment know-how."
The site, www.investaquest. com, will give the latest prices and share news and allow entrants to watch their rivals' progress. The deadline for entries is March 4.
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