You can always rely on Posh and Becks to grab the headlines.

The birth of their third son was such a momentous occasion it even knocked that other IT couple Camilla and Charles off the front pages.

The lovely Victoria (who I can't help but like despite all the bad press) booked herself in for a Caesarean and had another little boy two weeks ago.

Of course the third little Beckham was always going to be big news - especially as it's a boy (you have to wonder if David is trying to create his very own footie team to guarantee himself a manager's job when he retires.)

But Victoria and David weren't satisfied with the column inches the birth would generate so decided to get their son even more attention by calling him Cruz!

Was he named after their new Hollywood best friend Tom Cruise or his former girlfriend Penelope Cruz?

His older brother Brooklyn was named after the place he was conceived so it could be that the Beckhams had taken to the water moments before deciding to increase their brood?

It turns out that Cruz means a religious cross in Spanish - so could Victoria finally have decided to show the Spaniards she has accepted her new home as much as her husband?

This sounds plausible until you hear that on the Costa, Cruz is a girl's name and has never been heard of for a boy.

Yet again the Beckhams have walked into a PR disaster.

They want to show they are committed to their new life in Spain but manage to make their son stick out like a sore thumb, insult Spanish traditions and sound downright ignorant into the bargain.

It's unlikely the little lad will spend much time in Spain anyway - he has reportedly been registered at an English school and it seems his dad will soon be heading for new football pastures.

Of course Cruz was never going to be called Peter or John - his name had to fit in with his exotic siblings but his title has done little to dispel the rumours that the Beckhams really wanted a girl.

Outside the hospital David said both he and Victoria had liked the name and decided to stick with it - obviously there was no room for manoeuvre not even when the doting parents were presented with a baby in a blue Gucci blanket.

There have been numerous reports over the years that Victoria's family rule the roost in the Beckham house and after his alleged indiscretions David is terrified of his mother-in-law.

If this is the case, where was she when the baby naming book fell open at C?

Why didn't she point out to her delusional daughter and her footballing fella that Cruz was one joke too far?

Of course all that really matters to us Posh fans is that baby Cruz and his mum are happy and healthy.

I will go to great lengths to defend Victoria and always have.

I admire her for being the only Spice Girl to make her fortune after the pop bubble burst and for having such a shrewd business brain that she has made her marriage into a marketing manager's dream.

She has made sure her family will always be financially secure - she may not have any tangible talent but to my mind that makes her achievements even more impressive.

She has stood by her man despite a barrage of rumours, obviously adores her children and in interviews she has repeatedly shown she can take the Mickey out of herself and is happy for others to poke fun at her.

But this trend for naming her off-spring as if she is putting a pin in a dictionary is making her look like a cold, calculated headline hunter willing to use her kids to increase her profile - a charge that until now I could always have defended.

I really hope she isn't starting to believe her own hype - forgetting the humour and down-to-earth edge that always made Posh and Becks a target for warm jibes rather than snide backstabbing.

Come on Posh - please don't forget where you came from and the fact that being called Victoria and David never did you and Golden Balls any harm.