A NORTH-EAST strongman has been given a boost as he aims to muscle in on bodybuilding honours.
Alastair Black, 23, from Cornforth, County Durham, has signed a sponsorship deal with Health Sense Nutrition, of Euxton, near Chorley in Lancashire.
Mr Black will be supplied with vitamin, mineral and herbal supplements, and will offer product advice at trade shows and exhibitions.
The company supplies to more than 230 stockists nationwide, including Mr Black's family-run firm, Black's Health Food Centres, which has outlets in Bishop Auckland and Stockton.
"It's for serious athletes, rather than posers," said Mr Black, who won a strongest man title in Barnard Castle on Bank Holiday Monday.
He is already receiving weekly supplies of body-building meat from Durham butcher H Coates and Son's Coxhoe shop.
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