A POSTER campaign featuring local people has been launched by a district council to encourage adults to take more exercise.

The ‘How do you get your 3 x 30minutes?’ campaign aims to bring moderate exercise into the everyday lives of adults across Hambleton, with three weekly sessions of physical activity lasting 30minutes, the recommended amount.

The poster campaign will be backed up by increased exercise opportunities, in particular for the over-50’s, with parish councils, sports clubs and leisure centres encouraged to do more to make keeping-fit easier.

"Physical activity helps avoid obesity, diabetes and heart disease in later life," said Dr Phil Kirby, of North Yorkshire and York PCT’s Public Health Department.

"It could be as simple as walking more often, cycling to work, playing with the children, swimming, dancing or gardening,"

Current statistics show that while Hambleton is the most active district in Yorkshire, only one in four adults are taking part in three sessions of 30 minute exercise every week.