A company born out of a charity initiative to tackle post-consumer fashion waste is due to hit the runway at London Fashion Week.
Neuthread, founded in Teesside by charity Daisy Chain, was pioneered thanks to funding from The National Lottery Community Fund, the largest funder of its kind.
It is estimated that 64 per cent of the 32 billion garments produced for the fashion industry go to waste each year, and in a world where fast fashion dominates, this isn’t hard to believe.
Using recycled fibres and materials destined for landfill, the company reduces carbon emissions and saves energy to produce its garments, all whilst supporting Daisy Chain’s mission to support neurodivergent individuals nationwide.
Neuthread’s breakout invite only show at London Fashion Week will take place tomorrow (Monday, February 19).
The exclusive show has been backed by global industry specialist, Lucy London, and The London College of Contemporary Art, emphasising its potential for major success in the fashion world.
Daisy Chain’s CEO and Creative Director of the project, Neeraj Sharma, and Corporate Manager, Cara Baumann, collaborated on the venture.
Having joined the campaign as volunteers initially, alongside their existing roles for the charity, they describe the project as being exceptionally exciting and monumental.
Neeraj said: “We are unique in that we repurpose in this way, and to be making such a difference from our home in the North-East is exceptionally exciting. We can't wait to showcase Neuthread at London Fashion Week – the concept is game-changing.
“We couldn't have done it without the support of National Lottery players and Teesside-based community charity, PFC Trust."
She added: “This is a unique opportunity – our Billy Elliot moment. This event is monumental for the North-East region, putting the spotlight on a grassroots fashion brand that is standing shoulder-to-shoulder with big industry names with pride."
Cara said: “What started as a sustainability and community-driven slow fashion brand has gathered more and more momentum, and to be now heading to London Fashion Week is a dream come true."
Cara and Neeraj concluded by emphasising the importance of funding for their project and the wider Daisy Chain mission.
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Neeraj said: “We need further funding beyond June 2024 to carry this project forward. We're bringing production and manufacturing back to the region, contributing to the rise of a green revolution.
“Not only that, all profits are ploughed back into our frontline services - we are determined to succeed.”
Find out more about London Fashion Week 2024: https://londonfashionweek.co.uk/ Find out more about Neuthread: http://neuthread.com/
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