SPONSORED CONTENT

HAVE you heard of cold water shock? It’s what happens when your body is immersed in cold water and as you gasp for air, you breathe water into your lungs. At the same time, the cold water can cause abnormal heart rhythms which could lead to a heart attack.

Even in a young, healthy, fit person, cold water shock can cause death in less than one minute.

It’s not something that only happens in the winter months, either. The hot weather that we’ve been having recently encourages people out doors more, and it is hard to resist the temptation to have a dip in lakes, rivers and reservoirs.

Reservoirs, particularly, are stunning places to visit and look safe and inviting. There’s no obvious current or fast-flowing water, and the surface may be warm to the touch. But even on the hottest day, the water underneath the surface can be really cold as the heat of the sun cannot reach it.

And if the cold water doesn’t kill you, there are other dangers, such as underwater currents, debris or machinery, that can put your life at risk.

Never be tempted to swim in a reservoir.

The recently re-launched ‘Dying to be cool’ campaign by Durham County Council, supported by Northumbrian Water, is aiming to get this very important message out to everyone.

Northumbrian Water offers tips on being water-safe, which starts with learning to swim – but remember, even the strongest swimmer can get into difficulties.

  • Take notice of warning signs
  • Always accompany children, stay near your group and in sight at all times
  • Never go near water if you are under the influence of alcohol or drugs
  • Stay clear of rapids, currents, weirs and reservoir edges
  • Take care near slippery banks, soft sand and rocks
  • Enter the water slowly – don’t jump or dive in
  • Get out of the water as soon as you start to feel cold
  • Wear something on your feet in case of sharp objects and glass under the water
  • Don’t splash water at other people or push them over
  • Never go deeper than wellie-height when playing in rivers as a strong current could knock you over
  • If you accidentally fall in, don’t panic. Lean back, relax and try to float until you catch your breath and you can safely swim back or call for help
  • Cover cuts and scratches with waterproof plasters. Weil’s disease can be caught from rat’s urine

Water is fun and, if you are sensible and follow the water safety rules, you can have a brilliant time with your family and friends.

For further information, visit www.nwl.co.uk/your-home/learn-about-water/water-safety.aspx or www.durham.gov.uk/dyingtobecool