ICONIC images of Yorkshire will greet millions of passengers at Heathrow Airport as part of plans to attract even more international visitors to the county.
York Minster, Staithes and the Hole of Horcum are just some of the images to adorn one of Heathrow’s fleet of buses linking the airport’s five terminals and the 25 airport hotels.
More than 73m passengers a year currently use Heathrow - which is Europe’s busiest airport – and WEelcome to Yorkshire is hoping they will inspire many more visitors to visit the county.
Welcome to Yorkshire is the first brand to take over one of the fleet with a complete bus wrap after teaming up with Mobile Media who helped make it possible after taking over space on all 30 of Heathrow’s National Express buses.
Chief executive Sir Gary Verity said: “We hope that when these stunning images catch the eye of millions of world-wide travellers they will be inspired to come and spend time in God’s Own County and see for themselves how beautiful Yorkshire is.
“The Tour de France promoted Yorkshire to a global audience of millions and this ambitious campaign will promote the county to many more visitors from around the world.”
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