NORTH-EAST middle distance running star Steve Cram is to team up with former rival, Olympic boss Lord Coe, on Who Wants To Be A Millionaire.
The pair will take part in a 'best of friends' special of the ITV quiz to be screened this month, which will also feature another Olympic star, Louis Smith.
Bronze-medallist Smith - the victor in last year's Strictly Come Dancing on BBC1 - is to play alongside his gymnastic coach Paul Hall.
Lord Coe, who has been a friend of Jarrow-born BBC commentator Cram since their competitive days on the track, said: "It is terrifying but at the same time I know it will be great fun."
Actress and presenter Sally Lindsay is also taking part alongside her partner, the rock drummer Steve White.
Each of the contestants will be raising cash for charity when they face question master Chris Tarrant.
The programme is to be screened on March 17.
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