VOLKSWAGEN has teamed up with audio experts Beats for two new models.

The the up! beats and the Polo beats feature a 300 W premium sound system from audio specialists Beats AudioTM, promising a state-of-the-art sound experience.

The system’s 300 watt, eight-channel amplifier is fitted with a digital signalprocessor (DSP). To deliver this crystal-clear sound, the system has seven high-end loudspeakers distributed around the interior: two tweeters in the A-pillars, two woofers in the front doors, two broadband loudspeakers in the back as well as a subwoofer integrated in the spare wheel well, which delivers powerful, punching bass tones.

Over and above this, the two models boast impressive equipment. The up! beats can, for instance, be recognised by various features such as new 15ins “Radial” alloy wheels, special beats design decals and contrasting colour door mirror caps, while the interior is given an individual look thanks to a specially designed dashpad, a multifunction steering wheel, a special door sill plate and colour-coordinated seat belts.

The Polo beats, meanwhile, features new 16-ins “Syenit” alloy wheels, coloured door mirrors and a gloss black radiator grille. The interior is characterised by the special “beats” design seats and door trim panels, coloured seat belts and a leather steering wheel.

Audio specialist Beats Electronics – founded in 2008 by Dr. Dre and Jimmy Iovine – redefined how we listen to music, primarily with its studio headphones. Now the Californian company has significantly expanded its range of products to include earbuds, wireless headphones, wireless active buds, and wireless speakers.