THE Jaguar I-PACE Concept car is the start of a new era for Jaguar. This is a production preview of the Jaguar I-PACE, which will be revealed next year and on the road in 2018.

Jaguar says its engineering and design teams have torn up the rule book to create a bespoke electric architecture, matched with dramatic design.

The company unveiled the new vehicle via 'virtual reality' to a specially-invited VIP guest list including Michelle Rodriguez, Miranda Kerr and James Corden.

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While the stars oo-ed and ahh-ed over the new car, Ian Callum, Director of Design, said: “The I-PACE Concept represents the next generation of electric vehicle design. It’s a dramatic, future-facing cab-forward design with a beautiful interior – the product of authentic Jaguar DNA, electric technology and contemporary craftsmanship."

Dr Wolfgang Ziebart, Jaguar Land Rover, said: "This is an uncompromised electric vehicle designed from a clean sheet of paper: we’ve developed a new architecture and selected only the best technology available. The I-PACE Concept fully exploits the potential EVs can offer in space utilisation, driving pleasure and performance."

The state-of-the-art electric motors and 90kWh lithium-ion battery pack were designed in-house by Jaguar Land Rover to give the best possible performance and range for most daily journeys. Where ever you are in the world you can simply plug your car into a wall socket overnight, and have more than enough range to complete the average daily commute of around 50 km.

For rapid charging, using a typical public 50 KW DC charging network, a full charge will take just over 2 hours. Enough to deliver more than 220 miles range (measured on the US EPA test cycle) or more than 500 km range (measured on the European NEDC test cycle).

The I-PACE Concept transforms the electric driving experience and offers the driver-focused performance and response Jaguar is renowned for. To help deliver this, the I-PACE has electric motors on the front and rear axles. Their combined output is 400PS and 700Nm of torque – the same torque rating as the F-TYPE SVR.

Ian Hoban, Vehicle Line Director, described the set up to VR guests who were able to use virtual reality to get under the skin of this ground-breaking technology. He said: "Electric motors provide immediate response with no lag, no gearshifts and no interruptions. Their superior torque delivery compared to internal combustion engines transforms the driving experience. With 700Nm and the traction benefits of all-wheel drive, the I-PACE Concept accelerates from 0-60mph in around four seconds."

The virtual reality experience also allowed participants to sit in the front and rear of the Jaguar I-PACE Concept and explore the beautiful interior, discovering hidden details and features.

Ian Callum said: “The interior of the I-PACE Concept is finished with beautiful, premium materials and an unwavering attention to detail. Throughout the interior you will discover a host of beautiful details to surprise and delight. From the expansive panoramic glass roof to the sporting, beautifully finished seats, every feature bears the hallmark of British craftsmanship.

“And there is digital craftsmanship too, with two touch screens serving up information when and where you need it, limiting distraction and improving the driving experience”