HOW gullible those who view The Apprentice must be. It seems to me that Lord Sugar chooses his apprentice not for their business skills or personality, which have been demonstrated throughout the TV series in the tasks that they have been set, but because of their original entrepreneurial ideas which will make him those extra millions that he so obviously needs.

He fires the contestants week after week until he is left with the person that has most attractive business idea to make him his extra fortune.

This is not to mention how much he gets paid for making and appearing in the actual Apprentice series. Clever man, Lord Sugar!

Stephen Smith, Darlington.