It's with no small amount of hype that this debut album arrives and makes the pasts of both singer Katie White and programmer/drummer Jules de Martino glaringly obvious.

Salford lass White was a former girl band member who once auditioned to be in Atomic Kitten, while De Martino once wrote songs for George Michael.

There's innovation, originality by the bucketload and great vocals from White. When this debut's good, it's about as good as DIY pop gets.

When it's bad, it's really not very good. Thankfully, Shut Up And Let Me Go and the title track are so strong, it scarcely matters.