A CONSERVATORY and orangery firm is aiming for expansion after a takeover deal.

Pennine Home Improvements has been bought by the Conservatory Outlet Group.

Bosses say the agreement provides a chance for Pennine, which has a showroom at Birtley, near Chester-le-Street, to continue its growth.

Officials at Wakefield-based Conservatory Outlet added they are looking forward to absorbing the double glazing firm’s “enviable order book” into its operations, brushing away claims the deal was a response to any financial difficulties at Pennine.

They also confirmed Pennine would stay true to its North-East roots, dismissing fears operations could leave the region for West Yorkshire.

Under the terms of the deal, Mark Tinnion will succeed Graham Auld as managing director, moving on from his previous role as brand director.

He said: “While it’s very much business as usual for us, this represents a fantastic opportunity to accelerate the growth and advancement of the business, which we were already planning for.

“It is great news for the business and great news for our customers.”

Pennine, which also has showrooms in Newcastle, designs and installs conservatories, orangeries, replacement conservatory roofs, windows and doors.

It employs around 150 staff having previously revealed it was taking on more workers to meet rising demand.

Greg Kane, chief executive at Conservatory Outlet, which already makes Pennine’s frames, said the agreement will build upon a strong existing relationship between the businesses.

He added: “Pennine has been part of our network of retailers for just over three years, and has experienced an impressive 30 per cent growth in that time, largely due to its highly committed team, progressive attitude and excellent customer service.

“We’re delighted to be supporting the team at Pennine through the next stages of growth, continuing to expand the company’s retail presence across the North-East.

“We specifically selected Pennine because of the strength of the business, both financially and in terms of the quality of its brand, staff and infrastructure.

“These are very exciting times for the company and we are delighted to be part of that.”