TOURISM chiefs in Yorkshire have launched their first marketing campaign in China.
Welcome to Yorkshire, the official tourism agency, is also targeting potential visitors in Hong Kong and Singapore.
Peter Dodd, international sales director for Welcome to Yorkshire, will meet international tour operators and travel journalists from the countries.
He said: “This is an opportunity for Yorkshire to encourage more visitors from the Far East.”
As part of the trip, he will present gifts such as Taylor’s Yorkshire Tea, Grandma Wild’s Yorkshire Biscuits and an 1877 edition of Wuthering Heights.
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