A FASHION designer who went to the same college as Jimmy Choo has opened her first UK boutique in the North-East.

Love Niche, based in Newcastle’s city centre, is the creation of 31-year-old Nisha Vedhara and features her own designs. The Indian-born businesswoman studied at the London College of Fashion – following in the footsteps of a stream of high-profile designers including Jimmy Choo.

Mrs Vedhara, whose mother was a fashion designer in Delhi, is launching Love Niche after noting a demand from women for a boutique that focuses on ornate evening wear and one-off pieces.

Mrs Verhara, who started out in the fashion industry more than six years ago as a personal shopper, said: “I am launching Love Niche because I know, from my experiences as a personal shopper, that many women want to achieve their own distinctive style with fashion that’s on trend yet unique.

“My boutique is a romantic, elegant and sophisticated collection of one-of-a-kind evening dresses and limited edition items which I’m confident will be well received.”

Mrs Verhara, who has lived in Newcastle since moving to the UK seven years ago when she married Arjun, is also mum to two-year-old Saiveer and has a successful pop-up business in Delhi with more than 400 clients.