HARTLEPOOL UNITED will be playing at Victoria Park in the new season, after The Prestige Group extended its support by taking on the stadium naming rights for the next 12 months.

As part of the deal, the stadium will revert to being referred to as Victoria Park, sponsored by The Prestige Group.

It was last season known as the Super 6 Stadium.

“It is yet another demonstration of the Chairman’s commitment to the club and the town,” commented Chief Executive Mark Maguire.

“It’s great that, as we kick-off the new season, we can return to the name of Victoria Park – not that it every really went away for the fans.

“As we move forward we will always be looking to combine our respect for the history and identity of the club with the commercial necessity of seeking deals which allow us to be ever more competitive on the pitch.”

The Prestige Group, which operates a number of care homes and also have a construction arm known as P & R Construction, take over the naming rights following the expiration of the deal with Super 6.

There is a possibility that the agreement with The Prestige Group will extend beyond the initial twelve months, whilst main sponsor Utility Alliance will also have an enhanced presence at the stadium for the new season.

“There are a number of conversations taking place with potential new partners so things are continuing to develop at an encouraging pace on and off the pitch at the club,” added Maguire.

Pools start their season at home to Sutton United tomorrow and have sold over 3,000 season tickets for the new campaign.