A NORTH-EAST recycling and waste management company has unveiled its updated brand which reflects how the company has changed since it was established over 20 years ago – showcasing itself as an environmentally focused operation with a high standard of service.

The brand updating for J&B Recycling includes a new website, a redesigned logo and updating of the vehicle fleet branding.

Vikki Jackson-Smith, managing director at J&B Recycling, said: “We needed to update the branding for a cleaner look, to better show we operate within a state-of-the-art environment, are a forward-thinking business and to reflect the level of investment we have made over the past three years.

“Although the logo and website have worked well for us until now, we are growing as a company and want to show that we are moving from strength to strength.”

The company decided to stick with its trademark blue and yellow colours for recognition and says the new website will offer new functions such as requests for quotes

Hartlepool-based J&B Recycling provide recycling and waste management services across the North-East.

Founded in 1998, the company employs over 198 people and provides capacity for handling and sorting up to 165,000 tonnes of recyclable materials per year.