AN historic town football ground could be given a new name in a move designed to boost the club's coffers.

Officials at Willington AFC have decided to offer the naming rights for its Hall Lane stadium, if the right sponsor can be secured for next year.

The Northern League Division Two side was established in 1906 and has a rich history.

The club joined the Northern League in 1911 and in 1950 beat local rivals Bishop Auckland 4-0 at Wembley in the FA Amateur Cup, in front of a crowd of 88,000.

Head of media Dean Midas Maynard said: " Willington AFC has a vibrant history and its ground, Hall Lane, is regarded as a ‘football temple’.

"This is a unique, yet a fantastic chance for a business to put their name to our ground."

Whoever secures the naming rights will see their name, or that of their business, displayed around the ground and on all material relating to home matches.

Hall Lane has a capacity of 7,000 but regularly gets about 150 spectators, or a gate of 350 to 400 for derby games.

Mr Maynard said committee members embraced the idea of renaming the ground as it could become an important revenue stream.

He added: "It is fair to say, ten or 15 years ago, the club was in the doldrums but is really on the up now.

"I think this is a great opportunity to support a fantastic, semi-professional club and for us to bring in funds to help cover costs from wages and ground maintenance."