A TELEVISION advertising campaign featuring England footballer Peter Crouch playing village football has gone live.

The commercial for sweet manufacturer Mars was filmed at Carperby, near Leyburn, North Yorkshire, over the last four months.

The first advert was aired on Wednesday night during the Denmark versus England game.

It showed the progress made by the village as it builds its new sports pavilion.

Carperby beat three other villages to win a grant of 125,000 from Mars to build the facility.

Later commercial in the series will show the Tottenham striker playing for village team Askrigg against the Carperby squad.

Both teams play in the Wensleydale Creamery League.

Local tradesmen and residents worked around the clock in freezing conditions to get the pavilion finished in time for filming.

The project was due to take six months, but was completed in three.

Mars filmed the adverts to promote The FA Mars Just Play programme.

The partnership aims to create more than 100 centres across England, staffed by coordinators delivering casual football sessions that can benefit up to 50 participants at any one time.