A RADIO presenter is urging people across the county to wear wristbands in aid of Cancer Research UK.

Ben Fry of the York-based radio station, Minster FM got behind the charity's latest campaign to raise awareness, ahead of World Cancer Day on Monday, February 4.

Mr Fry is encouraging people to support cancer treatment and research by wearing the charity's brightly coloured 'Unity Band'.

The wristband, which is being sold for a £2 donation, is available at all Cancer Research UK charity shops across North Yorkshire.

Mr Fry, whose mother had been diagnosed with breast cancer when he was a teenager, said: "One in two of us in the UK will be diagnosed with cancer at some point in our lives.

"It doesn’t discriminate – whether it’s you or someone you love, cancer leaves its mark on us all.

"The support Cancer Research UK gives to those going through their treatment is a big thing for me, so I want to do everything I can to help raise vital awareness and funds.

"That’s why I’m wearing my Unity Band to show my support, I hope people across Yorkshire will join me in being part of a movement that can help make a real difference to so many people’s lives."

Survival across the UK has doubled in the last 40 years, according to the charity.

Jaelithe Leigh-Brown of Cancer Research UK said: "We are very grateful to Ben for his support – today as many people survive cancer as die from cancer, but there’s still much more to do. We’re working every day to find new ways to prevent, diagnose and treat the disease."